agencement is a creative consultancy for brand's owned media focusing on editorial thinking.

Hyejin Choi, founder of agencement, has 20 years’ experience working in magazine market and is passionate about helping companies unlock the value of their owned assets.

We partner with diverse brands to produce high quality brand's owned media with accurate point of view. From comprehensive naming to brand-focused content strategy, agencement exists to make people feel their value.

아장스망은 에디토리얼 씽킹을 기반으로 기업의 버벌 브랜딩과 온드 미디어 전략을 제시하는 컨설턴시입니다. 디렉터 최혜진은 다양한 산업의 브랜드와 협력해 정확한 관점을 가진 고품질의 미디어를 기획하고 제작했습니다. 업의 본질을 담아낸 네이밍부터 브랜딩에 기여하는 콘텐츠 전략까지, 브랜드 인격을 선명하게 전달하는 일을 합니다.

Works with

Hyundai Department Store

ILOOM
LBox

LG electronics

NEOVALUE

Oriental Brewery Co.

Stay H

Studio Double D

Soul Energy

Director's Experience (-2021)

Brand Platform <differ> link

Client : Desker, bold period

Insights & Discovery
Conception
Verbal Identity & Storyline
Creative Directing

Brand Magazine <Directory>

Client : Zigbang, bold period

Insights & Discovery
Conception
Content Strategy Planning
Creative Directing
Web Magazine Publishing
Print Magazine Publishing : issue 01~11

Influencer Marketing
Exhibition Planning collaborate with piknic

Lifestyle Magazine <bold journal>

Publisher : bold period

Content Strategy Planning

Creative Directing

Web Magazine Publishing

Print Magazine Publishing : issue 03~11

Brand Film Producing

Media Marketing

iPad App Magazine <CéCi Korea>

Publisher : jtbc plus

*2012 Global Digital Magazine Award Winner

Content Strategy Planning

Creative Directing

App Magazine Publishing

Brand Film Producing

Media Marketing

Fashion Magazine <CéCi Korea>

Lifestyle Magazine <Women Joongang>